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MOQ means “minimum order quantity”. If you are going to start a business selling goods online, or if you are going to build a new packaging line (such as a three-side sealing line), then calculating and setting up the MOQ will be one of the important things to do.
When product sales go to the second ladder, companies begin to focus on brand vision and user experience. At this time, the packaging method of universal packaging bag and self-adhesive label is no longer applicable, and enterprises tend to choose customized packaging, so that consumers can more intuitively distinguish their products from homogeneous products.
The difference between universal packaging and custom packaging
General packaging product is a factory with current conventional size for the data support of products sell like hot cakes, choose commonly used package materials (such as kraft paper) for batch production, part of the general packaging gravure printing is required to make link, so you can avoid the risk of unmarketable, support services, inventory generally applicable scenario, the batch is very low, even a undertakes, Customers only need to buy back stickers can be packaged products, and then circulation.
And custom packaging products, the general process is: design → pre-press typesetting → plate making → printing → film covering → bag making or cutting (automatic packaging). The most important is the first step: we evaluate and analyze the brand concept and product value of customers, and design one-to-one special packaging that fits the corporate style (such as IP character and VI color). Custom design only your enterprise can use, to try to apply for copyright, to avoid infringement.
The detailed process of whole pouch production line can refer to following article:
Stand up pouch making machine production line
For example, the production process of three-side sealed bag is from printing, film covering to bag making, is the whole roll of film printing, recomposite printing of good roll material, and finally put bag making machine for bag making processing, so it can not adapt to the “small sample” or “small batch” requirements put forward by some customers. (The running track of the equipment has certain standards, and it is impossible to interrupt any link)
Materials: Intaglio printing materials are facial masks (BOPP, PET, matte, pearlescent, PA, etc.), coating process materials are inner membrane (PET, VMPET, PE, CP, etc.), part of the materials can be used as printing materials, can also be used as coating materials, specific scheme specific analysis.
About the link: after printing composite semi-finished products, fully volatilizes the residual diluent and adhesive in the curing room, to ensure that the material meets the national and industrial testing standards, can be on the bag making machine.
About the speed: if the product printing color more, gravure master installation plate roller longer. The running speed of printing and film coating equipment is very fast, but the bag-making process is adjusted according to different bag types, specific processes and size specifications, such as eight-sided sealing, special-shaped bag production time is longer. Therefore, the length of delivery usually depends on the gravure plate and bag processing link.
Customized bag type specifications (length * width + bottom width * thickness) : The size of raw materials is divided into different specifications according to different thickness. When receiving customer requirements, raw materials should be selected according to the specifications, and then the printing area and weight of the corresponding composite materials should be planned from the raw materials, and then the layout calculation of the minimum order quantity should be carried out.
The required customized bag consumables: the cutting loss of materials caused by the process of different bag types also influences the order quantity on a certain level. In order to ensure complete delivery, after calculating the printing area and composite material weight, we need to consider the proportion of consumables to the whole batch.
Since the packaging bags of mass production must be adjusted and adapted in the actual production process (after all, it is not directly molded by mold), there will be losses (such as printing color mixing, film coating adjustment, bag making calibration), and the actual quantity out of the warehouse will be more or less an error (about 5%-10%).
For packaging manufacturers, to pick up an order can not meet the minimum quantity, is likely to be at a loss, because of the small amount of axis version you want to change, change, change ink, color proofing and a series of process, consisting of about demand for more than three hours, assume that a roll of material haven’t finished, attrition rate is very big, may reach more than 50%, this is all a packaging plant cannot afford.
Therefore, many packaging bag manufacturers will also set the minimum consumption rule, that is, when the customer order quantity can not meet the minimum order quantity, the unit price of packaging bags will be appropriately increased. So you can recommend a lot of seeking bag quality, want to personalized customized bag customers, as far as possible to coordinate production and reserve, to reach the minimum order, so that you can buy the bag you want, but also cost-effective.
That’s all . You can refer to these information to set your MOQ .
